Canton Fair, established in 1957, is held every spring and autumn in Guangzhou, China. Canton Fair is a comprehensive international trading event with the longest history, the largest scale, the most complete exhibit variety, the largest buyer attendance, the most diverse buyer source country, the greatest business turnover and the best reputation in China. Under the theme of promoting the nation’s high-quality development and high-level opening-up, the 136th Canton Fair was held from October 15 to November 4, 2024, in Guangzhou, with an exhibition scale of 1.55 million square meters, over 30,000 high-quality enterprises participating onsite, 253,000 overseas buyers from 214 countries and regions attending and sourcing onsite. Chinese domestic and overseas buyers spoke highly of the Canton Fair, believing that Canton Fair is the best platform for one-stop procurement.

Since the 101st session of Canton Fair, International Pavilion was set up for the purpose of promoting the import and export balance, as well as helping international companies explore commercial opportunities. With the development of 36 sessions, International Pavilion has attracted more than 18,000 overseas exhibitors from over 110 countries and regions, including many country & regions delegations and world-known companies. The 136th Canton Fair International Pavilion attracted the participation of 730 companies from 49 countries and regions. 

1. Exhibition time

The 137th Canton Fair is scheduled to be opened on April 15th, 2025.

The onsite exhibition:

Phase 1: April 15th to 19th 

Phase 2: April 23rd to 27th 

Phase 3: May 1st to 5th  

2. Exhibition venue

Canton Fair Complex, Guangzhou. (No.382, Yuejiang Zhong Road, Guangzhou, China).

3. Exhibition categories

4. Supporting events

Each session, the Canton Fair organizes different kinds of trade promotion events to help enterprises accurately connect with buyers, explore the market, understand the latest market trends, and enhance brand publicity. Exhibitors are welcome to register and participate in the activities.

(1) International trade promotion events

During the Canton Fair, a variety of international trade promotion activities, including matchmaking meetings, policy interpretation seminars, and national delegations’ opening ceremonies, will be conducted, helping exhibitors improve the efficiency of cooperation and negotiation, thereby enabling them to expand brand publicity and understand the latest market trends and policy guidance.

(2) “Trade Bridge” Matchmaking Events

The Canton Fair has spurred innovation on the traditional model of onsite sample viewing for transaction and held high-quality“Trade Bridge” matchmaking events throughout the year for buyers and exhibitors, via four ways of matchmaking: “screen-to-screen”, “face-to-face”, “face-to-screen”, and “screen-to-screen plus face-to-face”. This builds an efficient matchmaking platform for both buyers and suppliers all year round.

(3) Canton Fair Design Award

Canton Fair Design Award (CF Award for short) is held once a year,  for setting benchmarks and promoting innovation. The cutting-edge products are selected and presented at Canton Fair to global buyers, demonstrating the value of combining design and business. CF Award is proud of being a boost to the high-quality development of international trade. Award-winning enterprises are entitled to benefits from physical display at the Canton Fair Design Gallery, online display on the Canton Fair's official website, promotion through official domestic and international channels, etc.

(4) Canton Fair selections launch

A lot of leading enterprises will be gathered in Canton Fair selections launch event to release new products, technologies and services, and demonstrate innovative achievements. The participants are entitled to benefit from social media promotion, official platform promotion etc..

(5) Conference and forum activities

During the Canton Fair, a series of meetings and forums will be held to meet the demands of enterprises and industries, providing high-quality information to help attendees grasp the market hot spots, understand the industry trends, fully tap potential business opportunities, and achieve efficient and high-quality cooperation.

(6) Media report

Many mainstream media from home and abroad will be invited to the Canton Fair during the exhibition time to help enterprises promote, expand visibility and highlight the leadership, propagation and the influence of the Canton Fair.

Welcome to Participate in the 137th Canton Fair International Pavilion!